Marketing Hack:
Here’s how you can easily segment and nurture prospects further using email marketing
See how I automatically copy all prospects from the ConvertFox Chat Widget to my Mailerlite account:
This chat widget is where we’ll get the data from.
When your website visitors click on this link, you can grab their email addresses (if they enter it) and add them automatically to your Mailerlite account.
On the next slides, I will show you how to do that.
Click on Login
Enter your account details
When you’re done, simply click on Sign In
Go to Settings
Then, click on Integrations
Enable Zapier
Click on “Click here to get the invite”
Click Login to Accept Invite
Enter your info and log in your Zapier account
Click “Create this Zap”
Click on “New Lead”
Click Save + Continue
Click “Connect an account”
This window will appear
Click on Access Token (ConvertFox)
Then, copy your Access Token
Paste the access code, then click “Yes, Continue”
When you’re done, this should show up.
Click on Save + Continue
Then click on “Skip Test & Continue”
Click “Continue”
Click on “Your zap currently lacks an Action step. Add one now!”
Click or look for Mailerlite
Select Create/Update Subscriber
Click on “Save + Continue”
Click on “Connect an account”
Go to Mailerlite and click on “Log in”
Enter your details and press “Login”
Click on your name
Then, select “Integrations”
Find “Developer API” and click on “Use”
Click on the “Copy” button to copy your API key
Then go to “Subscribers”
Go to “Group”
Then “Create new group”
Paste your API key here, and click on “Yes, continue”
Then, click on “Save + Continue”
Under the Subscriber group, click on the drop down
Click on the switch to turn on Setup Preview
Select the group name you’ve just created
Under “Email” click on the drop down again
Then, select “Email”
Under “Name”, click on the drop down
Then, click on Name
(Optional) Under Resubscribe, click on the drop-down
Then select “yes”
The reason why you’d want to do this is that if the user unsubscribed, then that means that your zap will fail.
(Optional) Under country, click on the drop down
Then, select “Country Name”
(Optional) Under City, click on the drop down
Then, select “City Name”
Now, click on “Continue”
Click on “Send Test To Mailerlite”
As you can see, the test was successful
Now, click on Finish
And then, turn on your Zap
Now, when someone clicks on your ConvertFox chat widget
And when they type something…
And they enter their email address
And click on the “send” icon…
They will show up here
Further discussion:
Why did I include the country and city?
Including both of those elements will help me better segment my emails in the long run. The more info you can get from your prospects, the easier it will be for you to close the sale.
